Sye Watts

Designer - Animator - Illustrator

Animation in Email Marketing

The company’s emails needed a bit of love. After moving to Emarsys, the system emails were templated to be very basic and not very intuitive for the user to clearly see the important information. I was tasked with not only finding a better solution to how we display information to the user, but also to add a bit of life, emotion and character to the system emails.

Being the fan of animation that I am, I created a document making a case to feature animation in our marketing emails as well as our system emails and the benefits seen from other companies’ jumping on the animation hype train.

The higher ups were very pleased to go ahead with including animation in our emails. I then proceeded to enliven our Tracked and Confirmed automated emails to include animations and rearrange the way the information is presented to the user.