Sye Watts

Designer - Animator - Illustrator

Winter holidays marketing deck

Not long after joining the design team at the company, I was tasked with creating marketing designs for the complete holiday season from Halloween to the January Sales and everything inbetween. This was a large project, but having the designs created by a single designer made for great consistency and holiday branding.

Development started with a series of moodboards and experiements before we landed on the final designs to run with, which were then implemented across web site, app, email and marketing decks.

After back and forth between the head of design and the directors of the company, the traditional theme was chosen for all of the assets.  With a combination of illustrations from iStock and some bespoke creations, I was able to create a full deck that could be shared with third parties such as ‘Ready’ who were responsible for creating the themed games.